The Power of Talk. Using experiential marketing to drive positive word-of-mouth
September 28, 2009 - Triangle AMA October Luncheon
Thursday, October 15, 2009, 11:30 am to 1:30 pm
Brier Creek Country Club, 10404 Lumley Rd.| Raleigh, North Carolina 27617
Learn how major brands ranging from Xbox 360 and Tivo to Gerber and Disney Cruise Lines use experiential marketing as part of their marketing plans. At our October meeting, Kitty Kolding, CEO of House Party will share success stories, how-to advice and research methodology for generating positive word-of-mouth and measuring results.
House Party creates successful, high-impact, consumer activation campaigns for a diverse range of industries and Fortune 1000 companies: NBC, Kraft, Ford, Johnson & Johnson, Canon, Gerber and Microsoft Xbox among them. Their in-home parties have been used to launch new games, new products, mobilize brand ambassadors and generate product trial.
Kitty Kolding joined House Party in 2006 and was named CEO in early 2007. Kolding has led the company to strong growth and profitable operations, doubling its sales in 2008 and is directing the company toward a similar track for 2009.
Categories: Marketing, Meeting, Networking | 
Tags: Experiental marketing, Triangle AMA | 
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