Triangle AMA October Luncheon: The Power of Talk

Calendar September 5, 2009

Using experiential marketing to drive positive word-of-mouth.

    October 15, 11:30 am to 1:30 pm at Briar Creek Country Club

At the October 2009 meeting of the Triangle Chapter of the American Marketing Association, learn how major brands ranging from Xbox 360 and Tivo to Gerber and Disney Cruise Lines use experiential marketing as part of their marketing plans. Kitty Kolding, CEO of House Party will share success stories, how-to advice and research methodology for generating positive word-of-mouth and measuring results.

House Party creates successful, high-impact, consumer activation campaigns for a diverse range of industries and Fortune 1000 companies: NBC, Kraft, Ford, Johnson & Johnson, Canon, Gerber and Microsoft Xbox among them. Their in-home parties have been used to launch new games, new products, mobilize brand ambassadors and generate product trial.

Kolding has been quoted in major media outlets such as The New York Times, The Wall Street Journal, USA Today, Adweek, MarketingSherpa.com, DM News, CRM Magazine and Variety. House Party has been highlighted in Advertising Age, Brandweek, MarketingSherpa.com and Event Marketer Magazine. She has also presents at various industry conferences such as the 2008 WOMMA Summit.

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